What exactly is a knowledge asset?
Many companies start their knowledge management journey by concentrating on putting people in touch with people, so that knowledge can be kept in its richest form - in people’s heads - and transferred through conversation.
This is a great way to start, but it is not a sustainable strategy. Heads leak. Memories fade, employees retire, and people can only be in one place at one time. Fairly soon you will be faced with the need to capture as much as possible in recordable form, without losing the vital richness and context.
If knowledge is packaged in such a way that it is reusable, storable and replicable, then it becomes an asset to your company—a knowledge asset.
We have pioneered a process for recording and storing knowledge, which has proven value in several business environments and can easily be applied to your own knowledge needs.
“Sooner or later you cannot time-slice your experts any further and allow them to have any kind of quality of life. Sooner or later they are going to be tired of getting up at three o’clock in the morning to participate in one more videoconference. So the question is can you create a knowledge asset? Can you get the knowledge from an individual head, separate it from the source of creation, and create a strategic asset that can be deployed and leveraged across the entire enterprise? That’s the second big challenge of knowledge management – leveraging up the individual to an asset base that can affect the entire organization.”—John Henderson, Boston University